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1. |
Establish a Sense of Urgency |
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Examine market and competitive realities
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Identify and discuss crises, potential crises, or major opportunities
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2. |
Form a Powerful Guiding Coalition |
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Assemble a group with enough power to lead the change effort
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Encourage the group to work as a team
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3. |
Create a Vision |
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Create a vision to help direct the change effort
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Develop strategies for achieving that vision
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4. |
Communicate the Vision |
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Use every vehicle possible to communicate the new vision and
strategies
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Teach new behaviors by the example of the guiding coalition
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5. |
Empower Others to Act on the Vision
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Get rid of obstacles to change
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Change systems or structures that seriously undermine the vision
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Encourage risk taking and nontraditional ideas, activities, and
actions |
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6. |
Plan for and Create Short-Term Wins |
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Plan for visible performance improvements
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Creating those improvements
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Recognize and reward employees involved in the improvements
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7. |
Consolidate Improvements and Produce Still More
Change
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Use increased credibility to change systems, structures, and policies
that don't fit the vision
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Hire, promote, and develop employees who can implement the vision
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Reinvigorate the process with new projects, themes, and change agents
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8. |
Institutionalize New Approaches
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Articulate the connections between the new behaviors and
organizational success
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Develop the means to ensure leadership development and succession |
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